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'Superhospital' uses TV stardom to boost recruitment

Tagged In:  Hospital, NHS
As the ITV documentary Superhospital continues to win plaudits from viewers and TV reviewers, the hospital it features is using the media exposure to turbo-charge its recruitment drive.

If you haven't tuned in yet, it's worth catching up with Superhospital, ITV's fly-on-the-wall documentary focusing on the day-to-day working lives of staff at Royal Derby Hospital. With an almost unanimously positive reaction to the series and Twitter afire with fan mail, the hospital's management team taking the opportunity to encourage healthcare professionals to consider applying for jobs there. In a major drive to coincide with the TV broadcasts, they're not only looking to fill 100 places on their nursing staff, but also seeking applicants for jobs in physiotherapy, radiography, occupational therapy and other allied health roles.

As well as making use of social media to help the recruitment drive, the trust has launched a special website that gives potential employees an overview of the hospital's vision, values and organisational structure. Also featured are profiles focusing on the job roles of individual staff, including senior supervisory radiographer Rob, physiotherapist Jo, occupational therapist Annie, microbiologist Alice and nutritionist Sarah.

In an interview with the Derby Telegraph, the hospital's Executive Director of Workforce Neil Pease said, "Like all major hospitals, we know we will need additional staff to deal with increased demand this winter, so we are hoping to be able to have them in post ready to care for our patients later this year."

Treating an amazing one million patients every year, Derby Teaching Hospitals Trust employs over 8000 people, ranging from senior doctors and psychiatrists to cleaners, car park attendants and security guards. Redeveloped, extended and relaunched in 2010 at a cost of £334 million, the Royal Derby is the East Midlands' newest hospital and one of the country's best equipped healthcare facilities. It has 1,159 beds (200 of which are in single en-suite rooms), 35 operating theatres and eight new car parks. Its radiology department has two MRI scanners, two CT scanners and 14 x-ray machines, as well as four linear accelerators for the treatment of cancer patients.

The final episode of Superhospital, which airs on Thursday 16 July at 9pm, focuses on the scale and variety of life changing moments that happen at the hospital every day, from a surgeon's dilemma about whether or not to operate on a cancer patient to a midwife meeting with expectant parents who have opted to have their new baby delivered by c-section. You can catch up with previous episodes on ITV Player.

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